Create videos people want to share.
video marketing Storytelling strategist
Paid advertising can jump-start awareness, but this transactional approach is expensive, short-sighted, and rarely as effective as creating videos that share themselves.
How do we do that?
Create stories that people want to share.
To do this, we need to consider not only your story in the video, but also the story it empowers the viewer to tell themselves and their communities about who they are. They need to identify with the video and want to tell the world about how.
That’s what I help my clients do.